Lead · Beginners Guide
A user doesn't need to be taught how to use the tool first — the act of doing it teaches them. That's the core reason "touch it first, understand later" out-converts "explain first, touch it later."
Nina Hartley
·
September 03, 2026
Userpilot's 2025 benchmark survey of 62 B2B SaaS companies found an average Activation Rate of just 37.5% — meaning more than 60% of new users leave before ever actually experiencing a product's core value. This figure varies substantially by industry — as high as 54.8% for AI-related tools, as low as 5% for finance-related products — but the overall trend holds: most products lose people who...